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Woodcock Brothers is a Top Fleet

Woodcock Brothers is a Top Fleet Sebringville Trucking firm receives national recognition for human resources practices   SEBRINGVILLE, ON – Woodcock Brothers Trucking has been nationally recognized for its excellence in human resources. At a recent gala ceremony in Toronto, the family owned and operated firm was recognized as a Top Fleet Employer by Trucking HR Canada, a national not-for-profit organization that promotes safe, secure and professional trucking in the nation by focusing on human resources and industry best practices. “I’m very proud to be the owner of this company,” says Brad Woodcock, noting that the company was recognized on its first-ever application to the program. “I’m also very proud of our staff, who work hard on a daily basis so everyone can enjoy their job.” Woodcock notes that the recognition “speaks a lot for our management team; they supply our staff with what they need to do their job.” Woodcock’s management team also undertook the intensive application process, which has three components: an online application that is supported by a hard-copy submission, a Trucking HR Canada survey of the company’s employees, and follow-up discussions with the company. The application assesses an employer’s formal human resources policies and programs in the categories of Basics, Respect, Training and Family. “We want to keep our drivers happy and do everything we can do accommodate them,” says Woodcock of the importance of achieving work-life balance in the trucking industry. For Woodcock, this includes his dispatchers ensuring drivers work their preferred routes, and drivers knowing that they are continually connected to dispatch for support whenever required. The Top Fleet recognition benefits Woodcock Brothers in another way. “It serves as an attraction tool for drivers,” notes Kimberly Richardson, Woodcock Brothers’ manager of human resources. The Top Fleet logo will be added to Woodcock Brothers’ trucks and uniforms. Brad Woodcock adds that “the Top Fleet recognition reinforces what a great company Woodcock Brothers is.” The company chose to bring some of its drivers to the recognition gala in addition to senior staff. “We treat everyone like family and everyone is a member of the family.” Woodcock Brothers was one of 48 recognized firms recognized by the Top Fleet Employer program, now in its fourth year. The Top Fleet program is not a competition, but a recognition by Trucking HR Canada of a company meeting human resources standards of excellence. For more information on Trucking HR Canada, please visit https://truckinghr.com. For more information on Woodcock Brothers, please contact Kimberly Richardson, 519-393-6194 ext. 242 or...

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Top Fleets Employers Gala

On October 12, 2017, Woodcock Brothers received recognition as a TOP Fleet Employer for 2017 at the 4th Annual Trucking HR Canada -Top Fleets Employers Gala. Woodcock Brothers is very proud of the team effort that went into achieving this award.  Out of the 48 fleets recognized for this award, Woodcock Brothers was the only organization with Professional Driver in attendance.   (ABOVE) L-R David Bradley, Acting CEO of Trucking HR Canada, Jeff Pauli, General Manager Woodcock Brothers Transportation, Isabelle Hetu, Director, Programs and Services Trucking HR Canada   Trucking HR Canada – 2017 Top Fleet Employers Gala Woodcock Brothers Transportation Group recognized as a Top Fleet Employer in a Medium Sized Company Left to Right Back Row – Brian Saunders, Brian Ross, Gerald Bice, Greg Darlington Front Row – Rodney Hinz, Jeff Pauli, Kimberly Richardson, Kevin Swartzentruber    ...

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Mandatory Electronic Logging Devices

CTA Video: Carrier-Customer Relations in an ELD World White board video and infographic explain shippers’ obligation to keep drivers moving (Oct. 31, 2017) – Mandatory Electronic Logging Devices (ELDs) – coming into effect in the U.S. in December 2017 and in Canada shortly after – are fundamentally changing carrier-shipper relations. As carriers gear up to comply with the rule, shippers need to consider the implications to their own businesses. Consequently, the Canadian Trucking Alliance has released a white board video and one-page infographic explaining the implications of ELDs on the shipper community. Specifically, the video describes how the supply chain has an obligation to reduce waiting time and ensure truck drivers’ time is spent driving rather than waiting to load and unload and customers’ facilities. “Under an ELD mandate, hours of service rules are not a stop watch that can be halted and restarted,” said CTA president Stephen Laskowski. “The entire supply chain coming under the microscope. Pushing carriers and drivers to bend compliance is no longer an option.” The video also details how shippers and carriers need to plan better to account for other delays outside of a driver’s control – such as construction, severe weather and cross-border snarls – which can all eat up allowable driving hours. Furthermore, carriers need to work closer with their customers in creating as many safe resting and downtime opportunities as possible. Carriers are encouraged to share the video and infographic with their supply chain partners and customers. “We’re hopeful this commons sense message will help all parties to become more flexible and fulfill their responsibility to create a safe supply chain in an ELD world,” says Laskowski. CTA anticipates Canada will publish its own ELD proposal later this fall.   Click here to see and share the white board video (English or French) via YouTube and click here to download the related .pdf infographics (English or...

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Top Fleet 2017

Woodcock Brothers takes home honours in this years Trucking HR Canada’s review. With a record number of applicants, for a small field of placements, Woodcock Brothers continues to demonstrate why it’s one of the best companies to drive for! You can find out more by clicking here

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OTA Launches Most Significant TV Ad Campaign Ever

60-sec commercial celebrates truck drivers; their role in economy and society Not to be outdone by the stream of high-gloss Super Bowl commercials set to air in a few weeks, the Ontario Trucking Association will be delivering to television screens and social media channels its own positive message about the trucking industry and truck drivers. Starting today, a 60-second public service-style advertisement produced by OTA will begin airing on various television networks throughout Ontario and Canada. “This is the most significant television and social media campaign we have ever launched,” said OTA president David Bradley. “It’s a great story to tell.” The high quality TV spot celebrates truck drivers and raises public awareness around the invaluable contributions they provide as the lifeblood of our nation’s economy as well as their place in Canada’s social fabric. It will begin airing today on CP24 during the breakfast and nightly news cycles. Next Monday, the ad will debut on CHCH’s Evening News, Access Hollywood  and 60 Minutes, among other shows; as well as Sportsnet, City TV and Outdoor Life Network (OLN) during various episodes of Two and a Half Men, City News, Tim & Sid and Storage Wars Canada, just to name a few regularly scheduled programs in the broadcast rotation. The campaign will run for four to eight weeks, depending on the network. “Most people see trucks and truck drivers every day, but what do they really know about them?” says Marco Beghetto, OTA’s vice president of communications and media. “Often overlooked is the industry’s extraordinary level of professionalism and safety; diversity and sustainability. This ad is a tip of the hat to all the professional men and women of our industry who live and work in all of our communities.” The ad’s message is simple: Through the dedication of truck drivers, the trucking industry keeps this great country moving. It is a leader in employing new environmental and transportation safety innovations. It plays an unheralded, but critical role in people’s lives, communities and the institutions Canadians value most. And most importantly, truck drivers aren’t nameless, faceless operators of large vehicles you see on the highway. As the narrator states: “We are fathers. And Mothers. We are your neighbours. We work where you work. And we’re proud to share the road with you.” The TV spot  –  as well as an expanded two minute version– also hit social media forums like Twitter, YouTube and will be featured on OTA’s homepage, ontruck.org.  Carriers and other businesses that appreciate this message are encouraged to share the video and upload it to their own websites and social media accounts....

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